Get Ready for Your Close-Up: 5 Key Tips To Prepare For Your Next Company Headshot Session!
I find that business owners need to look at their competition to stay ahead of the curve, to do better and to stand out. I do this for my business, and I know other business out there research the competition too, and they are smart to stay informed and plan a strategy to do something better and different.
Here are 5 tips that will help your business stand out in a sea of other clever and creative hard working businesses.
Differentiate by being authentic. Don’t use stock images on your website or in your marketing, create your own imagery that speaks specifically to your brand and business.
Give your prospective customers a reason to feel connected to you. Draw people in by showing them what it will be like to work with you, via the imagery that are on your website and social media.
Hire a professional photographer to help you strategize and create content that can be used throughout the year, and in many different ways (think Facebook banners, images with negative space, and images that are created with intention).
Show off your style in work and play. People like to work with business who have a certain vibe, who look cool and like they know what they are doing. Make sure you put your best foot forward with great company headshots. Not only who you are in your business, but who you are behind the scenes, what you like to do when you’re not working, images of you and your dog, or your family, this is how we relate to each other, it’s the human aspect.
Weave in your brand colors to keep your images on brand.
Below are some images from a session with a well known, award winning construction company in the Bay Area. They hired me to personalize their business with lifestyle photos, and create some cohesive company headshots for their website.
